Journey travelling
- Analysis discovers that 90% of avid gamers battle with snacking while enjoying.
- 75% of avid gamers dream to dip their snacks of their favourite sauces with out having to pause their sport.
- Heinz answered this name by introducing the ‘Hum Hum’ – a tool designed to maintain avid gamers within the zone and their snacks sauced up.
Heinz, makers of the world’s favourite ketchup, have launched a revolutionary resolution tackling avid gamers’ irrational love for Heinz. Analysis confirmed that 90% of avid gamers battle with snacking whiles enjoying, in comes Heinz, launching the robotic snack dipper ‘Hum Hum’ on the world’s largest gaming pageant in Saudi, feeding into avid gamers’ irrational love for dipping their snacks in sauces. The sport-changing machine faucets straight into that keenness, constructed on the perception that 75% of avid gamers want they might eat whereas enjoying – a near-impossible feat when their palms are busy looting, conquering, and surviving challenges.
The Hum Hum was designed utilizing a state-of-the-art mechanical hand that dips and feeds avid gamers whereas they play, satisfying their irrational love for Heinz. It’s triggered by pedals to make sure avid gamers neither by no means keep off their controls nor their snacks, with future variations holding promise to acknowledge voice instructions and even face recognition.
Commenting on the launch, Passant El Ghannam, Head of Advertising and marketing at Kraft Heinz MEA, stated: “We all know that 75% of Heinz lovers want they’ll dip sauces whereas gaming. Hum Hum is our irrational act of affection to our gamer customers’ irrational love for Heinz. It’s our present to the gaming neighborhood as a result of each gaming session deserves to be saucy, and naturally, uninterrupted.”
Guests to the Esports World Cup can expertise the way forward for snacking on the Heinz sales space, the place Hum Hum might be on full show. Avid gamers and followers can witness how this ingenious machine works, proving as soon as once more that in terms of snacking, “It Has To Be Heinz.”
For media inquiries, please contact:
Heinzprteam@currentglobal.com
Picture: https://mma.prnewswire.com/media/2484541/Heinz_Hum_Hum.jpg
SOURCE Heinz
